Impactful billboard creative bulletins and posters - some with artwork extensions or special illumination, and others with responsive digital content.
Including one of my favorite award-winning digital campaigns,
British Airways' #Look Up
British Airways has tapped into childlike excitement with their #Look Up campaign, which includes digital billboards in London’s Piccadilly Circus and Chiswick that seem to show a child get up and point to a real plane flying overhead. These digital boards are programmed to synchronize with the information of British Airways flights passing overhead. The billboard displays the flight number, destination, and even the lowest fares currently available to that locale. Brilliant!
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